This is my favorite page of the freshly redesigned GO Box website. It’s been nearly two years to the day since I took over as owner of this company. Back then, I knew that reuse was important but, to be honest, I didn’t fully understand why. My professional background was not in waste management or reduction, so I had a lot to learn about how waste works in our world.
Here’s the gist of what I’ve learned so far: waste is the result of poorly designed systems. Specifically, single-use plastic waste is the result of a system that undervalues our finite natural resources, includes little or no collaboration between supply chain stakeholders and passes on increasing direct and indirect costs to end users.
I’ve also learned, through research and daily management of GO Box, that the inverse is true too: better designed systems can reduce or eliminate waste. Reuse matters because it can serve as the backbone of a better system, one that values and honors natural resources, grows, and thrives through collaboration with local partners and is fair, safe, and sustainable in its operations.
I like the new Why Reuse page because it represents the journey that I’ve been on – and will continue – to uncover the many reasons. And because I hope that it helps others understand Why Reuse too.